How do professionals find trusted information?
Sources, journeys, reliability checks and barriers.
DMAA · Digital Maturity Assessment & Analysis
We do more than measure digital maturity. We understand what people do and why.
DMAA explores how professional groups find information, learn, use channels, make decisions and experience digital technology and AI.
01 / RESEARCH QUESTIONS
Move beyond stated attitudes to real behaviour.
DMAA studies the context that shapes how people find and apply knowledge.
What supports continuing education?
Formats, time, habits and learning barriers.
How are channels actually used?
Where a topic starts, deepens and continues.
How do people relate to digital tools and AI?
Habits, trust, readiness, questions and concerns.
How are professional decisions made?
The role of context, trusted sources and support.
Where is better support needed?
Unmet needs and opportunities for communication, education or digital assistance.
02 / METHODOLOGY
Research shaped around the decision to be made.
Scope and sequence depend on the audience, project and research question.
Align the objective
Define the audience, decisions, sample and delivery conditions.
In-depth interviews
Explore reasons, habits, context and barriers.
Focus groups
Use them where they can validate an interpretation or solution.
Quantitative survey
Assess how patterns are distributed in a defined sample.
Integrated analysis
Connect qualitative and quantitative findings and segment behaviour.
Recommendations and workshops
Turn insights into communication, education and digital decisions.
03 / RESEARCH OUTPUTS
An insight matters when it leads to a better decision.
Key questions, patterns and limitations.
A practical frame for differing needs and behaviours.
How content is found, assessed and used.
Where attention or the user journey breaks down.
Priorities for systems, content, education and AI.
Choose priorities, pilots and next steps.
04 / FROM FINDINGS TO A PROJECT · IN PRACTICE
Research helps decide what to develop next.
Choose a research question to see how an insight could inform digital, communication or educational work. The examples describe possible applications, not DMAA findings.
If research identifies a need for a clearer journey
Connect a trusted source with learning and a useful next step.
Digital Footprint could organise topic pages and navigation. Topic Development could plan professional explanations. An educational format could deepen understanding; H3i could connect activity into aggregated insights when purpose and conditions are confirmed.
Digital ecosystemContent programmeEducationH3i · possible connection
If research identifies time or format barriers
Design learning that fits professional life.
Findings could inform modular lessons, newsletter reminders, asynchronous formats and clear application steps. The programme can be adjusted to its goal without inferring knowledge from clicks alone.
LMSLayered courseNewsletterEngagement review
If research raises questions about trust or readiness
Introduce AI with understandable limits and human support.
Insights could inform staff education, human review rules, source selection and communication about where AI is used. AI Transformation then connects process redesign with learning and system adaptation.
TrustTeam educationProcess redesignAI Transformation
Possible applications · from research question to decision.
05 / COMPLETED RESEARCH
DMAA Cardio and DMAA LOM.
Both studies have been completed. This page does not publish individual findings, sample sizes or statistics.
DMAA Cardio
Cardiologists · HKD
Research with cardiologists informed communication and educational activities for the Croatian Cardiac Society. Individual findings and statistics are not published here.
DMAA LOM
Family medicine physicians
The DMAA LOM study has been completed. No individual findings or statistics are published here; the framework shows how insights can guide next decisions.
DMAA connects research and delivery: findings need professional interpretation and a workshop to choose concrete communication, education and digital next steps.